CGC Communications specializes in public relations and integrated marketing communications services. Our team of professionals is dedicated to building brands and generating exceptional coverage through earned media channels, editorial placement, events and brand-sponsored experiences. All of these activities unite the client, partner companies and consumers with powerful and consistent messaging that is vital to the success of the client's branding and marketing strategy. Our core competencies include:

Corporate Positioning
There's a lot of clutter out there, and we know how to stand out in the crowd. We are experts at carving out the proper niche for the businesses and individuals we serve. Most PR agencies claim their clients are the "leading" companies in specific industries. We convince the press that our clients truly are those leaders. We draw upon a host of strategies, including proprietary data and information; building credibility through news creation and maximization; differentiating products, services, corporate cultures and executives; and executing everything from logo and name creation to key messaging and brand development.
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Media Relations/Publicity
Beyond merely writing press releases, CGC makes sure that the news gets to the appropriate media outlets. Careful dissemination, not just reliance on wire service distribution, is part of our strategic outreach mandate. CGC utilizes all forms of traditional and non-traditional media including print, TV, online news sources, radio and blogs to obtain visibility for our clients, their products and services. How quickly this response is communicated to the public, press, investors and other audiences, plays a significant role in how one emerges from the situation.
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PR Planning
We are often asked, what makes a PR program successful? What does it cost? Does my organization really need a PR program? The first step to a successful PR campaign is proper planning that includes goals and objectives. Once goals and objectives are determined, we help our clients define target audiences and target messages. We will then work with our client to determine how the PR plan will compliment and enhance their marketing objectives. CGC partners with our clients to establish in advance how to measure the success of the PR campaign.
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Crisis Management
A crisis can take the form of a factual story, a rumor or an event that has the potential to affect your most valuable assets: your reputation and image. Whether the issue is small or large, CGC is able to provide strong strategic counsel that is rooted in communications experience, understanding and insight tailored to our clients' needs. Our "task force" is able to mobilize and handle the situation in person if needed. Regardless of location, we will facilitate the preparation and distribution of a response in a timely and accurate manner. How quickly this response is communicated to the public, press, investors and other audiences, plays a significant role in how one emerges from the situation.
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Cause-Related Initiatives
Local, national and global altruism are the crux of cause marketing. Authenticity is crucial when planning a cause-marketing program. Consumer engagement and staff engagement are equally important. A cause-marketing program backed by communications is necessary to raise public awareness and program sustainability. The CGC team supports our clients' initiatives by developing and managing effective communications programs that build better relationships with key consumers and employees. Our goal is to help each client's charitable initiative achieve the benefits that an effective and well communicated program can generate. CGC helps clients select the "right" initiatives to align their brand with in order to make a positive impact in the community.
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Message Development
We establish a crystal clear message for our clients' audiences. CGC's message development program clarifies your corporate messages, which allows your executives and spokesperson(s) to speak to the media, employees and other constituencies in one cohesive voice. CGC's program, which includes group or individual moderated development sessions, is a formal program that encompasses:

• Goal setting
• Inventory assessment to review existing messaging content and how it resonates in your industry
• Audience identification
• Brainstorms/internal surveys
• Competitor messaging comparison and analysis
• Core message development
• Message testing

Internal Communications
Messages must be communicated internally as well as externally. Employee "buy-in" to a corporate philosophy, or just simple internal information-sharing, can help companies gain an edge. While some clients rely on us for our media relations skills, a number also enlist us to manage their communication processes internally via a range of newsletters, e-mails, events and other ongoing programs.
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Media Training
We run through a variety of scenarios from print interviews to live in-studio appearances to ensure that our clients feel confident in every media situation. We use the training to develop key messages, supporting points and media-friendly sound bites. We work on mastering proper attire and body language, interview techniques, avoiding reporters' traps, breathing techniques and vocal inflection as tools of effective communication.
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Image Consulting
Your relationships and opportunities are shaped and defined by how you are perceived both personally and professionally. We work with our clients to deliver a professional appearance, improve business communications and act appropriately in any setting.
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Press Conferences
We develop and manage live, phone and webcasted press conferences to announce new companies, products, services and more. We make sure that the appropriate media attends and that our work does not begin or end with the event itself. We prepare and deliver pre-press conference materials and conduct appropriate follow-up to make sure messages are delivered and received.
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Copywriting/Editing and Content Development
Our clients are often very busy and need copywriting and editing services for website development or corporate marketing materials. The project may entail some light assistance in reviewing and condensing copy or proofreading. At times, clients also contact us regarding a company newsletter, website or other internal document that requires in-depth writing expertise. We will brainstorm, conduct the research and deliver a report with suggestions, including a mock-up based on our findings. Whether the task is small or large, our writing specialists deliver grammatically correct, error-free copy to our clients.
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Research
Through our discovery and strategic planning phase, CGC gains an understanding of each client, its current and potential consumers/customers and their internal staff in order to deliver effective communications programs that deliver measurable results.
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Talent Acquisition
With our extensive relationships in the sports and entertainment industries, CGC can tap into its network of professional athletes and celebrities to find the right talent for ad campaigns, corporate appearances, sponsorships, corporate fundraisers and other corporate-sponsored events.
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Events
Our company offers comprehensive event services. At CGC, we coordinate all activities at the event and pursue necessary follow-up activities. This includes collaborating with the venue and other service providers. Our staff will send out invitations, follow-up with prospective attendees, and confirm attendance. In addition, CGC conducts spokesperson training, Q&A preparation, and presentation development. Whether as stand-alone events or in conjunction with trade shows or user conferences, we work with you to make your press events successful.
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Endorsement Opportunities/Paid Appearances
Personalized representation is paramount to the agency's service to its professional athletes and entertainers. Our marketing staff works proactively to generate promotion and endorsement opportunities for our clients at the local, regional and national level.
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